Nura Jabagi

PhD student in Business Technology Management
Concordia University

Award-winning publication: Gig-workers' motivation: thinking beyond carrots and sticks

Published in: Journal of Managerial Psychology

Nura Jabagi explores how organizations motivate workers in non-traditional work settings. More specifically, she explores how gig-organizations (e.g., Uber) can use technology to engage staff in the absence of human supervision and support. Her research advances knowledge in information systems and psychology by applying theories of motivation to explore how technologies impact worker motivation and performance. Nura contributes to knowledge on the emerging phenomenon of the gig-economy by demonstrating how gig-organizations can design platforms that humanize their interactions with workers to encourage self-motivation.