An industry that is alive and well



The Quebec model of cultural industries is doing well.

This is the conclusion reached by Claude Martin, research professor with the Department of Communication at Université de Montréal, and his research team, following a study focusing on five cultural subsectors: books, sound-recording, film, video games and public libraries.

Cultural production in Quebec has become an end in itself rather than production for profit.

During this study, the team compiled numerous statistics, met with many experts, interviewed creators, carried out a public survey and analysed media opinion. This research has shown that the Quebec model of cultural industries and organizations developed out of a collective, entrepreneurial and governmental desire to control a cultural space interlinked with a wider Anglophone context.

However, the results of this work suggest that Quebec's limited market does not allow for cultural development driven uniquely by market forces.

More than anywhere else in North America, cultural production in Quebec has become an end in itself rather than production for profit. According to this research team, the strong success of the Quebec cultural model can be largely explained by the adoption of a governance model combining market forces with regulation based on an alliance between public and private sectors.

Nonetheless, some feel that this model has reached its growth capacity. Claude Martin and his team emphasize that better collaboration between cultural, educational and municipal policy makers could represent an avenue for increasing access to cultural production.

In addition, they insist on the importance of reinforcing policy objectives relating to Quebec's cultural influence on the international scene.