It is not always easy for SME owner-managers to objectively evaluate their business, and yet such knowledge is essential for maintaining performance and coping with market fluctuations. The PDG® diagnostic tool enables an SME to evaluate its performance and vulnerability within hours. The outcome of along collaboration between university researchers and entrepreneurs, PDG® is based on one of the largest databases on SMEs in the world.
The PDG® diagnostic tool enables an SME to evaluate its performance and vulnerability within hours.
The researchers built this huge database out of the data provided by SMEs, including financial statements, development strategies and human resource management strategies. A real gold mine, it now includes over 800 businesses and will continue to be useful in scientific research and student training for many years to come.
So far, these data have led to the publication of 22 articles in scientific journals, 47 refereed papers, 45 graduate student research projects and three research reports for various organizations, not to mention the 905 diagnostic reports submitted to the business owner-managers!
For their part, SME owner-managers gain many advantages from the PDG® tool. It can help them understand why a small business makes a profit or not and, above all, to identify the factors that could threaten productivity. This tool is so pertinent for entrepreneurs that it has even been used in English Canada, Mexico, the United States, Cameroon and France.